Voice technology continues to evolve in the digital era bringing solutions to different users in our world today. Digital voice assistants or voice apps are quality solutions with this technology, which has been around for over a decade now. Companies are slowly realizing the value of voice strategies and are trying to implement voice apps in their operations.
Custom voice assistants are vital in expanding the usefulness of the voice interface. There is a growing interest in voice investments, with many brands across the globe realizing this great potential. Many of them acknowledge increased user experience and business revenue as enable through voice technology.
The good thing with custom voice apps solutions is that they can be applied in different industries. Operations in the healthcare, hospitality, and automotive sectors, among many other sectors, are beneficiaries of this tech solution. Customized car voice assistants are already in the market, offering personalized help to clients in the automotive industry.
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Why use Custom Voice Apps?
Voice technology has been adapted in various forms, giving users a variety of options to consider. Custom voice assistants have primarily been prompted by the need to have a readily accessible branded experience for clients. They eliminate the need to go through tedious voice command processes to get the desired outcome.
A personalized voice experience is a great way to communicate with customers and is helpful for high customer retention. There are custom accents, commands, wake words, custom customer services, and branded voice experiences. These are essential for increasing brand awareness, loyalty, trust, and improving sales efficiency.
Voice assistants bring innovation by performing such activities as translating local language voices, engaging remote teams, giving sales assistance, and tracking analytics. They have ultimately reduced the number of calls made to customer care staff.
Many people are getting used to voice interfaces. As a result, they expect greater convenience and accessibility. In response to this demand, companies must understand the importance of a voice-first strategy. Voice apps are not only being used for performing searches but also giving personalized help to the users.
Picking a Custom Voice Assistant
With custom voice assistants, you can go for a white-label or settle for a fully-owned custom option. Choosing a white label means using the giant tech solutions in the market, such as Amazon’s Echo or Google Home. If you take this route, you will skip the costly and slow process of developing a custom voice assistant from scratch.
The complex voice assistant development process is time-consuming and requires financial muscle. Most importantly, the approach to their development is constantly changing for improvement and making them more intelligent. For that reason, owners must make continuous investments that are pretty substantial.
Most brands choose to leave the voice technology and associated hardware to the tech giants. This option allows them to focus on developing unique abilities that work for their customers. That means giving ultimate control of your customer data and engagements with the tech gurus.
Building your Custom Voice Assistant
If you don’t want to go the white label way, you can choose the expensive route of having your fully-owned branded voice assistant. It is a good option if you don’t want to lose control over customer data and the brand experience.
With a fully-owned voice solution, you retain control and get the chance to develop a branded voice that fully echoes your corporate values. A fully-owned solution is mainly preferred for industries such as healthcare, where client data requires privacy. In search cases, using third-party service providers in voice technology may not be an appropriate move.
There are factors to consider when choosing fully-owned voice assistants over white-labeled solutions. One must look at the cost implications, accessibility, and in-built capabilities. Forming partnerships to build solutions is a perfect approach. Some companies choose to invest in already-built voice technology and tweak it to their unique needs.
Take Advantage of Custom Voice Assistants!
There is no doubt that voice technology continues to revolutionize business in this digital era. Voice apps are doing more than searches. Today, you can use them to provide custom solutions to your brand and target audience.
You can get started using solutions from tech giants or develop your custom voice assistant to retain control of your customer data and brand experience.