While it may be the oldest form of digital communication, email is still effective when it comes to its usage. Email marketing is the most direct and perfect way of connecting with your prospects, nurture them and turn them into customers.
In this article, we will take you through each step of setting up an email marketing funnel to allow you to get leads and generate sales. Let’s dive in.
What is email marketing?
Email marketing is a type of marketing where a person uses mass emails to create relationships and promote products and services to a potential audience. A robust email campaign keeps your audience engaged and informed with your business offerings.
Also, email marketing allows you to turn visitors or “window shoppers” into buying customers and make them returning clients who eventually become your brand ambassador.
How to get started on email marketing as a beginner.
Thinking about how to start your journey of email marketing? Here is how to go about it.
Start with your list.
An email list is a directory of email contacts who have shown interest in getting marketing information from your business.
It is obvious that you can’t start an email campaign if you have no one to send them to. Also, the campaign won’t be effective without the right people on your list.
Therefore, it means that you have to target and capture potential leads to create and grow your email list using the correct email service provider.
Choose an email service provider.
Also known as an email marketing platform, this software allows you to manage your email list. Also, it helps you design, segment, distribute and execute email campaigns for your audience.
A good email marketing platform should integrate your other marketing tools and strategies so that you can have everything automated as you nurture and grow your leads.
Clearly define your goals.
Email marketing can be used to achieve several business goals. For instance, you can use it to:
- Generate and nurture leads.
- Drive sales.
- Boost brand awareness.
- Boost customer loyalty and create lifetime value.
- Keep your customers engaged.
To succeed with your email marketing campaign, the email list, email marketing platform, and your goals must align. The first step into achieving this is to segment your list based on the customers’ actions or demographics.
Secondly, create a series of emails to drive your leads to take an action targeted to improve conversions.
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How to choose the best email marketing service provider.
There are several significant factors to consider when choosing an email marketing service provider. Below are the common ones.
Simple user interfaces with ease of functionality.
Designing eye-catching and effective emails does not require a professional designer and also need not be time-consuming. Those looking to save some bucks should opt for simple tools that are able to create a professional-looking email through simple drop-and-drag functionality.
Audience segmentation options.
Marketers should be able to divide their email marketing lists into segments by demographics, product usage, and their historical interactions with your brands. Doing this allows users to evaluate and target emails to potential demographics.
Automatic category update.
An effective email marketing list needs to adapt to the ever-changing circumstances. Subcategories should change automatically anytime users perform specific actions, such as downloading content and clicking a link.
Users who have already opened an email should receive different emails from those who have not opened one.
Third-party integration ability.
To gather, target, and distribute email contacts effectively, the process requires high-quality data. Therefore, regardless of your brands’ size, you will need a tool that can integrate with other operations like customer relations management systems so that they can harness the complete customer history.
Conclusion.
In case you have been apprehensive about email marketing, then it is time you reconsider your reasons. This marketing strategy delivers great results for those who have mastered the art of doing it right, though it should not be too complicated.
While you do this, remember you are a guest in your customer’s inbox. Therefore, you need to be polite, courteous, and ready to deliver quality.
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